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Resources of the Month

Every month, we highlight two timely resources available year-round to members of The Hospice Governance Academy. If you find our guidance valuable in your continuous development as a hospice board member, contact us to learn about our membership levels.

Strategy, Trends and Planning

For Hospice Boards

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We need a new approach to deal with our current environment.

Bill Musick

President, Integriti3D

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What Hospice Board Members Should Know About Sales and Marketing

Hospice board members should be knowledgeable enough to ensure that an effective marketing and sales plan is in place, but not meddle in operational decision-making. In this Hospice Governance Academy Spotlight Interview, Bill Musick, President of Integriti3D, talks with Stan Massey, Partner and Chief Branding Officer at Transcend Strategy Group, and Mike Ferris, Managing Partner of Healthcare Strategica. They focus on what hospice board members should know and focus on in the boardroom when it comes to sales and marketing. Login to HGA to view all three interview segments.

Interested in watching the rest of the interview? Click here for a few ways to watch.
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New Payment Models: Medicare Advantage and the Value-Based Insurance Design Demonstration

Medicare Advantage health plans are rapidly increasing their share of the Medicare beneficiary market. While hospice has historically been carved out of Medicare Advantage, recent changes allow Medicare Advantage plans greater flexibility to provide palliative care and to begin covering hospice under Medicare Advantage plans.

This is Segment 1 of 3 in a Spotlight Interview Series with Mollie Gurian, Director of Hospice, Palliative, and Home Health Policy at LeadingAge. Learn about moves under the Value Based Insurance Design model, VBID, to cover hospice services directly in Medicare Advantage.

Interested in watching the rest of the interview? Click here for a few ways to watch.

Finally, hospice-focused board development

The Hospice Governance Academy was created to provide industry-specific content directly to hospice leaders. HGA is an easy, online learning platform that ensures your board has a shared base of core hospice governance knowledge and up-to-date information on trends and issues facing hospice care today. Content is contributed regularly by industry-recognized experts.

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